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While Cristiano promotes the NFTs, the new promotional post from Messi that caught people's attention

Lionel Messi follows similar step to Cristiano Ronaldo when it comes to promoting digital items.

By Emmanuel Mendez

Cristiano Ronaldo looks up with a Portugal jersey on while Lionel Messi smiles with an alternative Argentina shirt. (Source: GOATTWORLD X, Messi Xtra X)
Cristiano Ronaldo looks up with a Portugal jersey on while Lionel Messi smiles with an alternative Argentina shirt. (Source: GOATTWORLD X, Messi Xtra X)
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Cristiano Ronaldo is known to promote multiple businesses as he has many kinds of brands she partners with. Some have to do with health and football, while others are different, like the promotions for NFTS with Binance. Lionel Messi is now starting to promote more partnerships and businesses that will generate him a lot of money. He recently revealed his hydrating drink and is partnering with big brands in the US that will make him millions. On Instagram, Messi posted a picture of him promoting Water Solona. The company's description reads, "$WATER is the next big memecoin on Solana, with a mission to have a net-positive impact on the real world, setting itself apart from other meme coins." The purpose of this bitcoin is to run 'global marketing and social campaigns driving billions of views on water-related challenges and announce partnerships with the world's biggest charities and decision-makers." Messi only teased this partnership today, and there has been no follow-up from the Argentine star to explain the partnership he has with the company.

Messi is expected to make a public announcement about this collaboration with Water Coin. The Argentine icon has been publishing and promoting brands on his social media pages, which has gained lots of engagement with his fans these past couple of months. Since his arrival at Inter Miami, more companies have reached out to the Argentine legend to partner up and gain more funds. These NFT trading companies have now partnered up with two of the greatest footballers of all time.

This is a smart move for Messi and Water to collaborate this way because the Argentine is one of the most followed celebrities on Instagram. He only promoted it on his Instagram story to his 504 million followers. Water Solona's Instagram account now has 216k followers.

Cristiano Ronaldo's NFTs

Ronaldo has partnered with Binance for over two years now and he released some NFTS based on the EUROS and Portugal. The Portuguese striker likes to be creative with the NFTs he has so fans can purchase them. The last time he promoted it was on June 14th, the first day of EURO 2024.


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